«  
 

The customer is always number ONE, especially in sales copy!

By DJSCH, on September 8th, 2008

What does your website look like? More important, where is it in page rankings? Where are your other marketing pieces, both on or offline? Not in the circular file I hope.

How much money and time did you spend putting them together? What about design and writing, getting them printed and mailed? Thousands of dollars are wasted by business people using ineffective marketing pieces. Thousands more are spent by businesses to get a web presence, whatever that means. A web presence will do absolutely nothing for your business unless people respond to it by taking action. The same with anything that you decide to mail or hand out.

So, what makes people take action? Think about when you take action. Do you really care that a company sells or makes the greatest whatever in the world? That they have been in business for over 15 years? That there manufacturing division can make 1500 widgets in an hour? That everyone loves their product?

No one really cares about any of the above information. What they care about is themselves. They want to know how the whatever can make their lives easier, better or faster. They want to know how it can save them time or money. They want to know how it fits into their life style and how it will make them hipper, or more diverse, or whatever else they think that this whatever can do for them.

The most important word in sales copy is you, meaning you the potential customer. How can I help you? How can my product make your life better, or make you younger, or sexier, or more successful? Ad copy should reflect what’s in it for the customer, not how great a product or company you have.

If you want successful copy, make sure that it reflects who your customer is and why your product can help them. Doing so will increase your sales and make your customer want to come back over and over, because they have a relationship with you. Because they think that you care about them, because you are meeting their needs.

Related Blogs

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • FriendFeed
  • StumbleUpon
Sales copy, Writing, advertising, small business marketing   ,  
«  
 

You must be logged in to post a comment.

«