Wordmaster Copywriting

Reaping The Benefits of Focus for Your Small Business

DJSCH — Thu, 01 Apr 2010 07:05:54 +0000

Reaping The Benefits of Focus for Your Small Business

Being an entrepreneur with a successful business has its benefits, but it is certainly not without its challenges. Learning why you should focus is one of them. There is no one to tell you what to do, or when to do it. You can spend an enormous amount of time keeping busy and accomplishing nothing. Time seems to evaporate, and sometimes if you do stay busy, you don’t know where the hour, day or even month went. Whether you are based in your home or have a brick and mortar business staying in focus will help you succeed. There are several reasons why, the most important advice you will ever get is to learn to focus,

In Starwars, Jedi knights were taught “ Your focus determines your reality”. When you are working on your own, learning to focus is a skill that determines your success. Being your own boss is a great way to work, but it does have its drawbacks. Just like running uphill makes you a stronger runner, learning to focus despite the distractions of work, client, phones, children, pets, spouses, deliveries and housework, means that your focusing skills will be even better in other situations.

Good focus, gives people who are their own bosses, the opportunity to develop better planning skills. Planning takes focus. When you learn how to plan and focus in your business, it will carry over to other areas of your life. You will find focusing skills help you maintain better control of your finances, and your time management. Plans keep you from getting distracted by actions that could hurt your business success. Staying targeted with your plan will help you remember that what you are doing is important and will help you earn extra money.

Staying focused is a good test of your will power. Will power is backbone and exercising will power and backbone will help improve your self-respect. It will also help you gain respect from others. As you conquer distraction and finish a project, you will become a leader to others. Leadership attracts followers, and good followers are important to the success of many business opportunities. Good focus proves that you have what it takes to get the job done. That you are not weak and easily overcome by others wants, needs or ideas. When you show your leadership skills through good focus, you will attract the attention of peers who will want to do business with you.

Focusing helps you live a better live and be more aware of the moment. Learning to live in the now makes you more satisfied and happier. Focusing is part of living in the now. It is very difficult to miss a beautiful sunset, or the perfect rose if you live in the present. Focus allows you to enjoy all aspects of life more. It brings you more joy and more satisfaction.

Being focused gives you momentum. Successful businesses are often made of small victorious steps that build on each other. Staying focused in one area, instead of trying to do a little bit of everything all at once will help you progress faster. That progression will encourage you to keep going until you succeed at your home business.

Time is too valuable to waste. Learning how to focus will teach you many valuable skills in time management. As you practice on focusing, you will become more aware when you start to do something that is distracting you from your goals. You will reassess and assign to others, tasks that are unnecessary and time consuming. You will question your need to say “yes” all the time. Because you are focused, your time will be more precious as your efforts become more goal oriented.

With all of the bright, shiny things in our lives that can catch our attention, learning to focus may be boring and humdrum. Actually it is the exact opposite. By practicing focus we become better people, more engaged, and more accomplished. At the end we can truly see that we have accomplished something important. We have taken action and that action has spurred us forward to small successes, which eventually turn into big accomplishments. Learning how to focus is a basic success principle in how to make money on your own.

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Improving Your Web Presence By Hiring a Marketing Consultant

DJSCH — Sat, 11 Apr 2009 03:45:32 +0000

You’ve put up a great website. It has action, information and looks great. Now, how do you make it successful? How do you take the time, effort and money that you put into that website and make it pay off? Getting your website known,will not only improve your local market, but help frame you or your business as an expert. Succeeding at this means more than just having your website come up first on a search engine page. You want the site to be credible, interesting, and to steadily bring you new clients. You want to establish your brand across the web, whether in social media, on forums, in information articles or through links. You want you and your website to become the turn-to-guy when others have questions about the product or service you are promoting. If you position yourself this way, you will not only grow your local business, it will give you the power to turn your knowledge into something significant, as you prove your expertise in your field.

Traffic should be one of the most important objects of having a website. If you don’t have a lot of visitors to a site, then there is no point in having one. There are hundreds of different marketing methods to spread the word about your website and/or blog. A good marketing consultant will make sure that others know about your site and bring that much, sought-after traffic to it. Their job is to publicize your site and make your web presence known. Static websites that act like online brochures, are just that, inactive, boring and lacking in new information. A good marketing consultant, researching topics in your field, will keep your website constantly changing, with content that is not only eagerly waited by search engines, but answers the needs of online prospects looking for such information.

Besides good copy, your Internet presence should extend beyond your website through social media. Does President Obama or Britney Spears keep up their Twitter or Facebook page. Hardly, they hire people to do that for them. Blogs are another way of keeping fresh content on a website, but who has time to write them? A marketing consultant can help you by writing or hiring someone to write them for you. Professional writers have the expertise to take a simple phrase that you send in an email, (that they may even remind you to send)and turn it into a 250-word blog. Your thought, and the copywriter’s polish, grammar and creativity will make your blog something people will read.

Can you possibly do all of this yourself? Possibly, but when would you have time to run your business? Online marketing can be a full time job, but the payoff is well worth with. Hiring someone to do it for you gives you the chance to use the power of the Internet, while still spending most of your time running your business. A good marketing consultant can offer you a smorgasbord of online marketing and copywriting services. Such a consultant will not only be skilled in copywriting geared to online marketing, but have the ability to incorporate key words, into content that is coherent and readable.

The Internet is not just a marketing medium, it is rapidly becoming the marketing medium. Make sure that you are part of that rapidly growing and changing vehicle by hiring an expert to be part of your team. Don’t put off this powerful form of advertising to something that you will do when you have the time. An Internet marketing consultant will help you get it done right, and get it done now.

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Advice to the newly self-employed.

DJSCH — Fri, 12 Dec 2008 07:27:16 +0000

I have been self-employed for over a year. When I first retired from teaching in June of 2007, I planned to rock the real estate investment world. I knew that my lack of success in my self-employment was due to all of the time that I spent being employed. Once I no longer had the 9-5 to deal with, I would hit the entrepreneurial world with a vengeance. There was nothing that was going to stop me.

Will, here I am almost a year and a half later, and that just hasn’t happened. So why do I suck at this self-employment stuff, and what suggestions can I make for you, so you can avoid my mistakes? First of all, remember that the business world is super competitive and very cruel. I moved here, from the big city world of the San Francisco Bay Area, to the somewhat provincial ways of Ogden, Utah, because I wanted to be a big fish in a little pond, instead of the opposite. I thought that this would be a successful place to do that. Has it worked? In some ways yes, but one of the things that I noticed about little ponds is that all the fish are very chummy, and have been for years. It’s a little hard to get on a first name basis with all those chummy fish, but if you try hard enough, they will get to be your friends, or at least colleagues.

What other words of wisdom do I offer to the wanna-be self employed? Keep working hard. It’s not easy, and if you think it’s going to be, you’re dreaming. It takes huge amounts of self-discipline, not just to do the work, but to keep trying, especially when you don’t succeed. Believe in yourself, your family, and your talents and never, ever give up. I really believe strongly in the spirit of the American people, and that even in our present economy, people still have the opportunity to make a good living working for themselves. I also believe that it is the only sure thing that we have. The chance to go out in that cold, cruel business world and make it. So go out and make it, you can do it!

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Use Articles To Increase Your Website Traffic and Show-off Your Expertise

DJSCH — Wed, 01 Oct 2008 06:03:51 +0000

If you are looking for a way to increase your website traffic, articles are a proven strategy. Long before the web even existed, many businesses fed information to the media in the form of press releases. It was free, authoritative promotion back then and in the computer age it continues to work. Well-written articles increase your credibility and are a consistent way to get free traffic to your website.

To really be effective, however, people need to read your articles. Good articles don’t tell the reader everything there is to know about a subject, but stick with a central idea. They give the reader an overview of the subject and help them solve a particular problem. Article writing is also one of the best and easiest ways to get good and new content on your site.

A really good article is a combination of science and art. Which leads to the question, “Can you write your own articles?” Perhaps, but then again you may find that getting a good writer to do it for you is less expensive and more effective in the long run. Copywriters know how to write. They do it on a constant basis and they know what phrases and format people will respond to. They can write headlines that will capture the attention of your web visitor and they will write content that will make them stay on your site.

Skilled writers intuitively know good grammar and spelling. They will carefully edit their work to make sure their articles put your website in a professional light and do not have errors or mistakes.

But if you are truly an expert on your topic, then writing your own articles may make sense. You have a natural passion for your subject and information through experience that may not be available to others. If writing down your thoughts is awkward, try recording them and later transcribing and editing them. In any case the whole process is time consuming and you still have to deal with things like writer’s block.

Ghost writing is a good compromise to getting your information and passion out in a quick professional manner. You jot down ideas and thoughts through email, or do a phone interview with a writer. They take your information and turn it into writing that is professional, easily read and speaks to your audience.

If you are trying to make money online, then including informative articles should be an important part of your marketing strategies. Hiring a professional copywriter is a quick and excellent way to make sure that your website has good strong content. Whether you choose to write articles yourself, or pay someone else to do it, using articles as a marketing strategy seems to be a no-brainer.

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The customer is always number ONE, especially in sales copy!

DJSCH — Mon, 08 Sep 2008 23:20:04 +0000

What does your website look like? More important, where is it in page rankings? Where are your other marketing pieces, both on or offline? Not in the circular file I hope.

How much money and time did you spend putting them together? What about design and writing, getting them printed and mailed? Thousands of dollars are wasted by business people using ineffective marketing pieces. Thousands more are spent by businesses to get a web presence, whatever that means. A web presence will do absolutely nothing for your business unless people respond to it by taking action. The same with anything that you decide to mail or hand out.

So, what makes people take action? Think about when you take action. Do you really care that a company sells or makes the greatest whatever in the world? That they have been in business for over 15 years? That there manufacturing division can make 1500 widgets in an hour? That everyone loves their product?

No one really cares about any of the above information. What they care about is themselves. They want to know how the whatever can make their lives easier, better or faster. They want to know how it can save them time or money. They want to know how it fits into their life style and how it will make them hipper, or more diverse, or whatever else they think that this whatever can do for them.

The most important word in sales copy is you, meaning you the potential customer. How can I help you? How can my product make your life better, or make you younger, or sexier, or more successful? Ad copy should reflect what’s in it for the customer, not how great a product or company you have.

If you want successful copy, make sure that it reflects who your customer is and why your product can help them. Doing so will increase your sales and make your customer want to come back over and over, because they have a relationship with you. Because they think that you care about them, because you are meeting their needs.